Martin Luther King’s “I have a dream” phrase, was not even in the script
Half a century has passed since Martin Luther King’s famous speech: “I have a dream.” This is one of the most recognizable phrases in history and yet… There was something that I was stunned to discover… This phrase was NOT part of King’s speech script. One of the most...
How to get the attention of your ideal clients
There is a huge potential for business growth once you have identified strategically your top 100 ideal clients and how to grab their attention. Most business owners though never actually define and reach those clients. This costs them money, time and in some cases,...
How to take action and grow your business
Unless you take positive action to grow your business, your business will stay small. But there is a crucial reason that most people do not take action, and a simple way to change that. The reason I chose to write about this today, is because of what happened...
A crash course on referral marketing
Referral marketing might be one of the most underused and yet most powerful marketing strategies for coaches, consultants and in general service providers. In the following video, Dimitris Bronowski, the CEO of Open Circles Academy in Tenerife, is giving: 5...
Content to attract Clients and Referrals – a crash course
Each company that does not have content which moves people along the marketing line, is killing itself. In the following video, Dimitris Bronowski, the CEO of Open Circles Academy in Tenerife, is explaining: How to understand which content is missing that keeps your...
Always check the cables (why your business is not growing…)
Imagine being an astronaut left behind, on the surface of planet Mars, presumed dead after a fierce storm… What do you do? Well, if you are Matt Damon in the movie The Martian, you start digging… To find what? The Mars Pathfinder, an American robotic spacecraft that...
The 4 questions you need to ask to get more clients (Referral Marketing)
Getting referrals might be one of the easiest, most straight forward and at the same time most efficient strategies to grow your business… Yet, it is vastly underused… Hundreds of thousands of coaches, consultants and service providers literally lose money every day,...
How to Create an Engaging eBook
“If you do the eBook in the right way, if it is authoritative, it has value, value for what your clients want, it will rise your expert position” that brings in lots of new leads A few weeks ago we wrote an article about the importance of opt-in magnets....
Getting ready for my very last goodbye…
I’m writing this article to you from the patio of our house on the mountains of Tenerife, surrounded by pine trees for as far as the eye can see. I’m typing this article on my iPad, in the warm gentle sun, eating a peach I’ve just picked from the tree and the only...
Why Opt-in Magnets Work
“The purpose is not to sell, but to give them value while reminding them that if they want the value they should call you” And how you can start building your first video incentive today People will buy from you if they know you, like you, and trust you. I’ve said...
