Content to attract Clients and Referrals – a crash course
Each company that does not have content which moves people along the marketing line, is killing itself.
In the following video, Dimitris Bronowski, the CEO of Open Circles Academy in Tenerife, is explaining:
- How to understand which content is missing that keeps your business from growing, (Starting at 3:01 in the video)
- How to create a simple content system in a few hours that will bring you more clients through referrals and (Starting at 12:08)
- Which tools you can use to manage the content (Starting at 22:30).
If you prefer to read, you can download the transcript and the summary attached below.
Here, you can find the transcript of the video and a quick summary that can help you remember the main points while implementing them.
To your success,
Thank you so much Dimitris. This is realy helpfull. I just have to figur out the problem I can help my customers with. I have a Fairtrade / Fairmade webshop.
Welcome Danielle!
There are 95 emotional hot buttons because of which people buy. My usual process involves going through the list and identifying which hot buttons apply to the products or services that need to be sold.
In your case, I would go with “Protect Environment”, “Protect Family”, “Protect Self”, “Live in a clean atmosphere”, “Live longer”, “Be a good parent”, “Be among the leaders”, “Gain social acceptance”.
Let me explain:
Fairtrade/Fairmade products usually are environmentally friendly and do not use chemicals. By buying them you protect your family, yourself and the environment and potentially due to the health benefits you might live longer. Less chemicals at home create a cleaner atmosphere and showing to your children that you can have beautiful possessions without harming others or the environment makes you a better parent. Also, you are among the leaders in terms of social and environmental responsibility, which is a respectable quality (people respect people that live by their principles).
Based on this thinking, I would create a resource named: “How to protect your family, raise good hearted children and make an impact in the world by implementing 5 simple changes.” If you want to make it scary: “5 dangerous trends that threaten your family’s health and how to counteract them by changing 5 simple behaviours”. You can choose any title between these two examples 🙂
The target audience of this report: parents (in some societies just mothers). The content of the resource: 5 simple changes they can make in their buying habits. There you can explain the benefits of a Fairtrade/fairmade product and how explaining those benefits to the children and leading by example can show to our children how easy it is to live a great life while protecting the environment.
You could also create something along the line of: 5 Easy ways to protect the environment while growing a healthy family.
This is just an idea. Play with it 🙂