How to get the attention of your ideal clients
There is a huge potential for business growth once you have identified strategically your top 100 ideal clients and how to grab their attention.
Most business owners though never actually define and reach those clients. This costs them money, time and in some cases, it is the reason their businesses ultimately fail.
In the following video, Dimitris Bronowski, the CEO of Open Circles Academy, is explaining:
- How to define strategically your top 100 ideal clients and
- How to grab their attention using contact marketing.
Below the video, you will find links to additional resources that can help you continue growing your business.
As discussed during the video, below you can find some useful resources.
To identify specific type of businesses in your neighborhood.
To find 50 local business directories.
To learn more about Contact Marketing.
How to reach your ideal clients by using two digital Contact Marketing Objects.
How to be considered the top-of-mind authority in your market.
How to get more clients through business blogging.
How to use video to grow your business.
How to create a remarkable business that people will talk to others about.
How to make sure your business keeps growing.
Which choice will bring better problems?
Dimitris Bronowski
CEO Open Circles Academy
Hey Dimitris,
Thanks for this clear video. My ideal clients are also ‘female executives in big companies’ working in a male oriented environment. These ladies are daring women going into the ‘working arena’ each day, standing tall and speaking up for themselves and all the women behind them. I believe that my ‘making Wow’ paintings could give these women an energetic reload. A painting in their office that reflects the energy they radiate, giving these daring ladies the possibility to reload themselves with their own splendid energy, each time they come back from a tough meeting, difficult client, harsh conversations with bosses, …
My paintings are 1mx1m. I am not sure what I can give as a present…. a small colorful painting?
I would appreciate your tips, Thanks a lot!
What would the women feel when they see the paintings? What will other people feel about those women when they see the paintings?
These are two questions to help you go down that road.
If you have the answer to the first, then you know what kind of message your Contact Marketing Object should project.
If you know the answer to the second, then you know your second object.
If I was you, I would simply call and ask my current clients what they feel when they see their painting, and why they bought it in the first phase.
If you don’t have yet clients, I would ask potential clients, or even friends, what is the part of their personality that they feel is most representative of who they are. This might give you some ideas of why someone would want a painting as unique as yours.
Also, keep in mind that it is not important to give a gift that is similar to the product you sell. In fact, I don’t see compelling reasons why it should. The purpose of the Contact Marketing Object is to make them feel or think what you want them to think in a simple way.
Something more: it is ten times easier to sell something if it solves a problem, than if it is just for pleasure. Is there a problem those paintings solve? Maybe your clients have moments where they doubt themselves and by seeing the painting they remember everything they stand for? Or everything that makes them who they truly are?
Just some thoughts, take them or leave them 🙂
Dimitris