Select Page

The magic word is not “Please”

When I was a child, every time I wanted something, my parents were asking me:

What’s the magic word?

By that time I was well trained…


And I usually got what I asked for.

Then, I grew up.

And I did the same with my son.

He is three years old now, with honest, big eyes and quite a rebel.

Every time he asks me to do something, I do the right thing:

“What’s the Magic Word?”


“Good boy!”

But two days ago something happened, that made me see how wrong I am acting.

I traveled to the south of Portugal and, while being in the hotel, I happened to meet a guy.

He looked casual, wearing sporty clothes and sneakers.

What I didn’t know, is that he happened to be a billionaire.

We discussed family and business, and how differently entrepreneurs teach their children.

His 15-year-old son asked him for something.

“What’s the magic word?”

I smiled, I knew the answer.

“Because,” his son said, and continued by explaining the reasons.

I froze.


How different our world would be if we were teaching this way our children?

How different would we be if we were trained since the beginning of our lives to explain the “Why” behind our demands every time we had one?

It made me think.

What excellent advice other entrepreneurs give to their children that I have no idea about?

How differently could I raise my son?

This little detail resonated with me for one more reason.

When I was watching Nisandeh’s course Living by Design, I got inspired to write a book with advice for my son.

And that little conversation I just shared with you, was one of the best examples of entrepreneurial parenthood I have come across.

So, I thought to myself:

We probably have so many great advice hidden inside us. How more beautiful the entrepreneurial journey would be if we could share them?

So, I am asking you:

If you have children, how do you advise them to live life? Would it be too much to ask to share it with me? Do you have a story or conversation that taught you something?
If you don’t have children, would you mind sharing your advice either way?

Which choice will bring better problems?

Dimitris Bronowski

CEO Open Circles Academy